Sector: Event Management
The example presented here is intended to draw the attention of event management companies to implement green practices in their businesses.
Background
Mrs. Hagen, representing her consulting entity, has experience for many years in marketing, events, projects, and artist management. She has organised company and benefit events with an international scope.
This example of a female management consultant shows how forward-looking and sustainable ideas for green business are finding their way into all sectors of the economy. Awareness of sustainable and resource-conserving working practices is becoming increasingly important in event management.
As a successful entrepreneur, Ms. Hagen has expanded her experience and advice in management and event planning and has specialised in this field in recent years, particularly in topics such as green transition and sustainability.
Future event planning needs to emphasise sustainability to cater to the growing expectations of environmentally aware audiences and deliver meaningful, eco-friendly events.
Key Principles
To empower event entrepreneurs and event planning companies for green and sustainable development, the company of Mrs. Hagen provides support to other companies and entrepreneurs based on four steps:
• Awareness
• Education
• Engagement
• Action
With this programme in mind, one can empower event companies to embrace sustainability by raising awareness, providing educational resources, facilitating engagement opportunities, and encouraging concrete actions the event management can take.
Different aspects from consumers and event planners must be considered and brought together:
• Conscious consumers and expectations
Attendee Expectations: Today’s guests prioritise eco-friendly practices in areas such as venue selection, catering, and waste management.
Brand Reputation: Adopting sustainable practices enhances brand appeal to socially conscious audiences.
Competitive Edge: Incorporating sustainability provides a distinctive advantage in a competitive event market.
• The responsibility of event planners
Event planners are now focusing on:
Sustainability: Implementing strategies to minimise environmental impact, such as waste reduction, using sustainable materials, and choosing eco-friendly venues.
Inclusivity: Creating events that are accessible and accommodate diverse cultural and physical needs.
Ethical Practices: Collaborating with vendors who uphold social responsibility, fair labor standards, and ethical sourcing.
Impact and Outcomes
Key Strategies for Sustainable Events
Waste Management: Prioritize venues with robust recycling and composting programmes,
as well as those that work with local organisations to donate unused food and supplies.
Accessibility: Ensure the venue is accessible by public transportation to reduce attendee carbon footprint.
Catering and Dining: Prioritise local, seasonal produce, provide plant-based menu choices, and adopt zero-waste initiatives by eliminating single-use items.
Transferability & Scalability
This practice is transferable to tourism, hospitality, and other service sectors; requires awareness training and local green supply networks.